social media coordinator
I manage and execute comprehensive social media and influencer marketing strategies across platforms including Instagram, Facebook, TikTok, and LinkedIn. My role encompasses content planning and production, performance analysis, and cross-functional collaboration to ensure consistent brand messaging and audience growth.
I develop strategic content calendars, design digital assets using Canva and Adobe Creative Suite, and produce original photo and video content from concept to publishing. I also lead influencer marketing initiatives from outreach and itinerary planning to hosting on-site experiences and managing post-collaboration relationships.instagram content creation
Photo & video shooting
I oversee photo and video shoots taking place across our properties, whether for internal use, social media content, influencer collaborations with notable KOLs such as Tony Kelly and Quyen Mike, or PR initiatives in partnership with esteemed organizations like Gault&Millau. I also assist in shoots produced with our brand partners, such as The Ice, and occasionally take part in the content creation myself as a model to support campaign storytelling and visual consistency.
Influencer marketing
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